Privacy Policy

Last updated: August 2026

Little Belle (Pty) Ltd respects your privacy and is committed to treating your personal information with care.

This Privacy Policy explains what personal information we collect through our website, why we collect it, how it may be used and shared, and the rights available to you under the Protection of Personal Information Act 4 of 2013, known as POPIA.

Information We Collect

We may collect personal information when you contact Little Belle, apply to become a stockist or wholesale customer, or submit a collaboration enquiry.

The information collected may include your name, email address, telephone number, business name, business registration details, storefront information and any other information you choose to provide.

Our website and service providers may also collect limited technical information when you visit the site. This may include your internet protocol address, browser type, device information, pages visited and information collected through cookies or similar technologies.

How We Use Your Information

Little Belle may use your personal information to respond to enquiries, assess wholesale applications, manage business relationships, consider collaboration opportunities, operate and improve the website, maintain business records, protect the security of our systems, and meet legal, administrative and regulatory obligations.

We process personal information only where there is a lawful reason to do so. This may include your consent, the steps required to respond to your request, the management of a business relationship, compliance with a legal obligation, or the legitimate interests of Little Belle where these do not unfairly interfere with your rights.

Little Belle does not sell your personal information.

We do not use information submitted through our forms to send general marketing communications unless you have specifically agreed to receive them.

Cookies and Website Information

Our website may use cookies and similar technologies that are necessary for the website to function properly or that help us understand how visitors use the site.

Some cookies may be placed by the companies that provide our website hosting, security or analytics services. You may be able to manage or disable cookies through your browser settings. Disabling certain cookies may affect how the website functions.

Sharing Your Information

Personal information may be processed by trusted service providers that assist Little Belle with website hosting, email, administration, data storage, security or other business systems.

These providers are permitted to process personal information only where reasonably necessary to provide their services or where required by law.

We may also disclose personal information where required by law, legal process or a lawful request from a public authority, or where necessary to protect the rights, property or safety of Little Belle or another person.

If Little Belle is involved in a sale, merger, restructuring or transfer of its business, relevant personal information may form part of that transaction, subject to applicable law.

Information Processed Outside South Africa

Some of the service providers used by Little Belle may store or process information outside South Africa.

Where personal information is transferred outside South Africa, Little Belle will take reasonable steps to ensure that it receives an appropriate level of protection in accordance with POPIA.

Protecting Your Information

Little Belle takes reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

No method of electronic transmission or storage is completely secure. While we take reasonable care to protect your information, absolute security cannot be guaranteed.

How Long We Keep Your Information

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, for the management of an existing or potential business relationship, or for any period required by law.

When personal information is no longer required, it will be deleted, destroyed or made anonymous where reasonably possible.

Children’s Privacy

Little Belle creates products for children, but this website is intended for use by parents, caregivers, educators, retailers and other adults.

We do not knowingly request or collect personal information directly from children. If we become aware that personal information has been submitted directly by a child without appropriate consent, we will take reasonable steps to delete it.

Your Rights

Subject to POPIA and any other applicable law, you may ask whether Little Belle holds personal information about you and request access to that information.

You may also request that inaccurate or incomplete information be corrected, ask for information to be deleted where there is no lawful reason for it to be retained, object to certain uses of your information, or withdraw consent where processing is based on your consent.

Little Belle may need to verify your identity before completing a request. Certain requests may be limited where the law requires or permits us to retain or continue processing the information.

Links to Other Websites

The Little Belle website may contain links to websites or social media platforms operated by other organisations.

Little Belle is not responsible for the privacy practices or content of websites that it does not control. We recommend reviewing the privacy policy of any external website before providing personal information.

Changes to This Policy

This Privacy Policy may be updated when our website, business practices or legal obligations change.

The latest version will be published on this page together with the date on which it was last updated.

Contact Little Belle

For privacy related questions, requests or concerns, please contact:

Little Belle (Pty) Ltd

Email: contact@littlebelle.co.za

Complaints

If you believe that your personal information has not been handled in accordance with POPIA, you may contact Little Belle so that we can try to resolve your concern.

Little Belle processes personal information in accordance with POPIA and other applicable South African law.