Prepared in accordance with section 51 of the Promotion of Access to Information Act 2 of 2000, as amended
Little Belle (Pty) Ltd
Date of compilation: August 2026
Little Belle (Pty) Ltd is a private company established in South Africa.
This Manual has been prepared in accordance with the Promotion of Access to Information Act 2 of 2000, known as PAIA, and the Protection of Personal Information Act 4 of 2013, known as POPIA.
PAIA gives a person the right to request access to a record held by a private body where that record is required for the exercise or protection of a right.
This Manual explains the categories of records held by Little Belle, how access to a record may be requested, and how Little Belle processes and protects personal information.
Registered company name: Little Belle (Pty) Ltd
Company registration number: 2025/969246/07
Nature of business: The design, development, importation, marketing and wholesale supply of educational toys and children’s products.
Email address: contact@littlebelle.co.za
Website: www.littlebelle.co.za
Little Belle does not publish its residential operating address for privacy and security reasons. All requests and correspondence relating to PAIA must be submitted electronically using the company email address above.
The head of Little Belle is the Information Officer for the purposes of PAIA and POPIA.
The Information Officer is responsible for receiving and considering requests for access to records and overseeing Little Belle’s compliance with PAIA and POPIA.
All requests and enquiries intended for the Information Officer must be sent to:
Email: contact@littlebelle.co.za
Little Belle has not appointed a Deputy Information Officer at the date of publication of this Manual.
This Manual is intended to help members of the public understand the records held by Little Belle, the information that may be publicly available, the procedure for requesting access to a record, and the way in which Little Belle processes and protects personal information.
The Information Regulator has published a guide explaining how PAIA may be used.
The guide includes information about the purpose of PAIA and POPIA, the procedure for requesting access to records, the fees that may apply and the remedies available where a request is refused.
The guide is available in each of South Africa’s official languages and in Braille.
It may be obtained from the Information Regulator’s website at:
Certain information may be available without submitting a formal request under PAIA.
This may include information published on the Little Belle website, product descriptions, product care information, public safety and compliance information, wholesale information, collaboration information, the Little Belle Privacy Policy, this PAIA Manual and publicly issued marketing material.
The inclusion of a category in this section does not mean that every record within that category will automatically be disclosed. Access may be limited where a record contains confidential, commercially sensitive or protected personal information.
Little Belle may hold records in accordance with legislation including:
The Companies Act 71 of 2008
The Promotion of Access to Information Act 2 of 2000
The Protection of Personal Information Act 4 of 2013
The Consumer Protection Act 68 of 2008
The Electronic Communications and Transactions Act 25 of 2002
The Income Tax Act 58 of 1962
The Tax Administration Act 28 of 2011
The Copyright Act 98 of 1978
The Trade Marks Act 194 of 1993
The Customs and Excise Act 91 of 1964
Other legislation may apply according to the nature and development of Little Belle’s activities.
Little Belle may hold company registration documents, its memorandum of incorporation, director records, statutory records, company resolutions, business policies and correspondence with regulatory authorities.
Little Belle may hold invoices, receipts, expense records, accounting records, banking records, tax records, import records, customs documents, insurance records and correspondence with financial or professional service providers.
Little Belle may hold product designs, artwork, specifications, packaging information, barcodes, stock records, testing reports, safety certificates, compliance documents, manufacturing information and quality control records.
Some product records contain confidential information, intellectual property, supplier information or commercially sensitive material and will not automatically be available for disclosure.
Little Belle may hold wholesale applications, business information, contact details, correspondence, quotations, orders, invoices and records relating to existing or proposed wholesale relationships.
Little Belle may hold collaboration enquiries, proposals, correspondence, design briefs, quotations, agreements and product concepts.
Little Belle may hold supplier information, contracts, quotations, invoices, payment records, manufacturing records, shipping information, import documents and correspondence.
Little Belle may hold trade mark information, copyright records, original artwork, illustrations, photographs, brand material, website content, marketing material and product catalogues.
Little Belle may hold website enquiries, form submissions, email correspondence, technical website information, security records and limited website usage information.
Little Belle may hold agreements, legal correspondence, policies, PAIA requests, POPIA requests, complaints, insurance documents and compliance records.
A request for access must be made using Form 2, Request for Access to Record, as prescribed by the PAIA Regulations.
Form 2 is available from the Information Regulator at:
The completed form must be emailed to:
The requester must provide sufficient information to allow Little Belle to verify the requester’s identity and locate the requested record.
The request must identify the right that the requester wishes to exercise or protect and explain why the requested record is required for that purpose.
Proof of identity must accompany the request. Where a request is made on behalf of another person, proof of authority to act on that person’s behalf must also be provided.
Fees may be payable in accordance with PAIA and the applicable Regulations.
Where a prescribed request fee or access fee is payable, Little Belle will notify the requester of the amount and the method of payment.
An access fee may include the reasonable cost of locating, preparing, reproducing and electronically delivering the requested record.
Access may be withheld until any prescribed fee has been paid.
Little Belle will consider a properly completed request in accordance with PAIA.
A request will ordinarily be considered within thirty calendar days after it is received, unless the period is lawfully extended.
Access is not automatic. Little Belle may refuse access where PAIA permits or requires a request to be refused.
This may include circumstances where disclosure would reveal another person’s private information, disclose confidential commercial information, harm Little Belle’s commercial interests, breach a duty of confidence, compromise safety or security, prejudice legal proceedings or reveal legally privileged information.
Where access is granted, Little Belle will explain how the record will be provided and whether a prescribed fee is payable.
Where access is refused, Little Belle will provide the reason for its decision and information about the remedies available under PAIA.
Little Belle is a private body and does not have an internal appeal procedure under PAIA.
A requester who is dissatisfied with a decision, or who does not receive a response within the period allowed by PAIA, may lodge a complaint with the Information Regulator or approach a court with jurisdiction.
Further information and the prescribed complaint form are available at:
Little Belle may process personal information to respond to enquiries, assess wholesale applications, manage business relationships, consider collaboration opportunities, administer its business, maintain financial and regulatory records, protect its rights, maintain website security and comply with legal obligations.
Personal information is processed only where there is a lawful reason to do so and in accordance with POPIA.
Little Belle may process information relating to website visitors, people submitting enquiries, current and prospective wholesale customers, stockists, collaborators, suppliers, manufacturers, service providers, professional advisers and representatives of businesses that interact with Little Belle.
The information processed may include names, contact details, business information, company registration information, financial information, correspondence, contractual information, website information and information voluntarily provided to Little Belle.
Personal information may be shared with website and technology providers, email and data storage providers, banks, accountants, legal advisers, insurers, manufacturers, suppliers, freight providers, delivery providers, government departments and regulatory authorities where reasonably necessary or required by law.
Little Belle does not sell personal information.
Some technology, website, email or data storage providers used by Little Belle may process information outside South Africa.
Where personal information is transferred outside South Africa, Little Belle will take reasonable steps to ensure that it is protected in accordance with POPIA.
Little Belle takes reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include password protection, controlled access to records, secure technology services, confidentiality obligations, software security measures and the secure disposal of information that is no longer required.
This Manual is available on the Little Belle website at:
A copy may also be requested electronically by emailing:
Little Belle will review and update this Manual where reasonably necessary to reflect changes to its business, records or legal obligations.
Issued by the Information Officer of Little Belle (Pty) Ltd
© 2026 Little Belle (Pty) Ltd. All Rights Reserved.